How a monthly audit works
You can check progress and reports in the client portal at any time.
Start
We ask for view access to Search Console (for the index check) and your sitemap URL, then collect up to 300 pages.
Why do you need Search Console access?
For the index check. Which pages made it into Google’s index, and why others were left out, comes from Search Console data. We ask only for view access, when you hire us for an audit; the first report doesn’t need it, and we don’t run the index check until we have it.
Audit
Pages below the bar, AI citation readiness and any AI answer records you send go into a report, posted to the client portal.
What is in the monthly report?
This is the report you get if you choose monthly checks. Six parts: summary, AI citation readiness and observation records, page scores, indexing and speed, Naver search, and next steps. It compares results with last month on the same standard and lists pages below the bar and what to fix first. Indexing needs access and speed needs a key. Provider API observations and client-supplied consumer-screen records are kept separate; questions that don’t name your business (discovery) and questions that do (branded) are counted separately. Missing data or comparable earlier results are marked unassessed or not comparable.
Rewrite
We rewrite the first paragraphs and Q&A of pages that need fixing, and write new articles where needed. Sentences with figures, legal references or professional judgment go live only after you confirm them.
What gets checked before publishing?
Sentences with figures, legal references or professional judgment. First paragraphs and articles that contain them go live only after you confirm them, and the request to confirm appears at the top of the client portal under “What you need to do”, with a deadline.
Do you change code or servers too?
No. For indexing and speed issues that need code or server changes, the report names the page and the reason, and your developer or hosting provider makes the change.
Next month
If you choose monthly checks, we check again whether the fixed pages were picked up and whether the records you send show different citations. The interval is set in the consultation.
How do you check citations?
At the start we agree on a list of the questions your customers actually ask. We don’t run automated checks on the answers shown in ChatGPT, Perplexity or Google AI Overviews, so if you check those yourself and send us the date and result, we log them question by question as a separate category. AI answers can change from one ask to the next, so we read the record over time rather than a single result.